不管是我们为自己的网站做seo还是给自己公司的网站优化，又或者是给客户提供seo服务，都希望大家能在seo工作开始之前做好一份详细的seo方案，不要怕费时间，只有有计划地去工作，才能让效率大大地提高，做到事半功倍，如果没有一份良好的计划书，可能后面会花更多的时间来整理思路。
whether we for his own website or to their own company's seo site optimization, or is to provide the customer seo service, hope everybody can do in seo before work began a detailed scheme of seo, do not be afraid of time-consuming, only in a planned way to go to work, can let the efficiency is greatly improved, achieve more with less, if not a good plan, may be behind will take more time to sort out ideas.
网站优化七步骤：
website optimization seven steps:
1.确定seo的目标
sure seo's goal
2.熟悉客户的产品和服务，研究竞争对手
familiar with customer's products and services, the competitors
3.客户用户群体分析，确定网站关键词
a customer group analysis, how your keywords
4.网站修改和网站内部优化
website revised and website internal optimization
5.网站外链建设
the website chain construction
一.确认seo的目标(confirm seo's goal)：
在和客户商务谈判后就要客户确认网站优化的最终seo目标，有了一个明确的目标才能更好的安排具体的工作。这个目标可以是长期的、具有战略意义的，也可以是短期的，但不管是短期还是长期，我们的目标设定一定要可以实现的前提下，不要设定一个根本无法完成的目标出来。然后将目标分解到具体的每月、每周、每日的阶段目标。
in business negotiations and customer is customer to confirm the final seo site optimization goal, have a clear goal to a better plan for the concrete work. this goal can be long-term, strategic, also can is short, but no matter the short-term or long-term, our goal setting must can realize, under the premise of don't set a goal out of not being able to complete it. then will target decomposition to specific monthly, weekly, daily stage goal.
二.熟悉客户的产品和服务，研究竞争对手(familiar with customer's products and services, the competitors)：
孙子兵法有云：“知己知彼，放能百战殆”，在着手优化之前，要先去了解客户的产品和服务，以及研究竞争对手网站制作情况。客户的产品和服务可以通过客户的网站或直接和客户沟通去了解，重点写下从哪几点分析竞争对手。
sun tzu have cloud: "the enemy, can put through great skill and dangerous", proceeding to optimize before going in to understand first customer's products and services, and the competition website. customer's products and services through customer web site or can be directly communicate with the customer to understand, write down what some analysis from key competitors.
(1)基本数据：网站年龄、收录量、收录率、快照新鲜度。(可以用爱站网工具查询)
basic data: website age, included quantity, included rate, snapshots freshness. (can use love stand nets tools inquires the)
(2)站内优化：title的设计、描述的书写、强调文本、段落标题(h1,h2之类的)、url处理、链接深度、nofollow的使用、目录页和内容页的优化等等。
in the station optimization: the design of the title, description of writing, emphasizes text, paragraph headings (h1, h2 and), url processing, link depth, the use of the page directory nofollow, and the content page optimization, etc.
(3)外部数据：外链数量和质量、全站外链、首页外链、品牌知名度。
external data: the quantity and quality, station the chain the chain, the home page chains, brand awareness.
我们要通过这几个方面的内容来建立数据模型，将每一项详细记录下来，写进方案中
we will through the several aspects of the content to establish the data model, will each detailed records down, written in the scheme
三.客户用户群体分析，确定网站关键词(a customer group analysis, how your keywords)：
分析和了解客户的用户群体，网站的目标用户是属于哪一类，不同的网站性质所需要的目标用户是不同的，做精准的客户营销，不为seo而去seo。在确定好用户群体后开始研究和分析客户网站的关键词，选择关键词的原则是以网站的用户为导向，从用户的角度去分析他们会通过什么关键词去搜索网站的产品和服务，同时还要和客户沟通，确定网站的关键词，客户网站的核心关键词不一定要热门但是要精准!
analyze and understand customer user groups, the goals of the web site users is what kind, different web sites nature need to target user is different, do precise customer marketing, not for seo and to seo. in determining the good user group began to research and analysis customer site keywords, choose the principle of keywords in web site as the guidance, from the point of view of the user to analyze what they will pass keywords to search the site of products and services, but also communicate with the customer, make sure the site keywords, the core of the customer website keywords doesn't have to be popular but precise!
分析确定关键词的方法：
the method of analysis to identify key words
(1)研究竞争对手的网站关键词
research competitors websites keywords
(2)关键词挖掘工具：这里特别推荐百度后台关键词